Email marketing remains one of the most profitable digital marketing channels, especially when run in tandem with other lead-nurturing efforts and using effective data segmentation. From automations to personalized and targeted approaches, our team is eager to support your business’ email marketing campaigns and drop your brand message right in front of your prospects’ eyes!
Our email campaigns are built on enticing layouts, carefully placed and tested CTAs, and with appropriate industry content. We work relentlessly to craft and drive well-balanced campaigns that engage with your audience and database, ultimately supporting your sales funnel and conversion. A consistent cadence of your email campaigns is key in providing valuable insights and further differentiating you from an increasingly crowded space.
UNDERSTAND THE AUDIENCE
When engaging in email marketing, we use your existing database, segment your contacts and craft targeted messages based on their stage in the buyer journey. Carefully segmenting your prospects ensures targeted emails that further add value to their experience with your brand rather than seeing generic content that may not resonate with them at that point and time.
USING THE RIGHT TOOLS
It feels like there may be an endless array of tools, and for many, selecting one may be daunting. Our team will help you select the right tool for your business to help you scale and grow with your database.
NURTURING & AUTOMATION
You may have heard of marketing automation and its vast benefits. Not only does it optimize performance and may have a considerable impact on conversion, but it also helps you standardize how your nurture your leads and ensure a consistent experience with your brand.
How We Work
We approach each client and their campaign differently, and first, we have to understand your business plan and the industry and market in which you operate. Once we have that awareness, we craft a campaign strategy that carefully targets the profile of your customers and prospects.
Consistency in email marketing will help us gather more data and analyze how your audience engages with your campaigns. The data analysis is vital as it grants us insight that will help us adjust according to their behavior. At the end of each campaign, our team reviews the results, shares the analysis, and advises on any changes or adjustments to drive engagement.